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Home

Featured
About Me
About Me

David Ruff is a creator, writer, and consultant from New York City

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“Skin-fluencer David Evan Ruff has been doing his part to push the men’s skin care market into the stratosphere.”
— New York Post

BLOG ARCHIVE

Blog
The Facemasks You Need For Your Skin Type
Beauty
The Facemasks You Need For Your Skin Type
Beauty

Shop my facemask selects for every skin type.

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Beauty
How To Do At Home Prom In Style
Fashion
How To Do At Home Prom In Style
Fashion

Recycle your prom outfit into your daily wardrobe and shop my look.

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Fashion
Last Minute Mother's Day Gift Guide
Beauty, Fashion
Last Minute Mother's Day Gift Guide
Beauty, Fashion

Whether you’re with the mom in question 24/7 or you’re miles apart, these are the presents that are going to delight, distract, and indulge her.

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Beauty, Fashion
Shop My Minimalist Room
Lifestyle
Shop My Minimalist Room
Lifestyle

Everything in my bedroom linked.

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Lifestyle
Natural Skincare and Makeup Essentials: Zoom Call Edition
Beauty
Natural Skincare and Makeup Essentials: Zoom Call Edition
Beauty

Everything you need in your makeup bag to look and feel refreshed during quarantine.

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Beauty
What To Watch While Quarantined
Lifestyle
What To Watch While Quarantined
Lifestyle

During these stressful times, here are some of my fave TV shows to get you through.

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Lifestyle
College Essentials and Advice According to 9 University It-Girls
Fashion, Beauty, Lifestyle
College Essentials and Advice According to 9 University It-Girls
Fashion, Beauty, Lifestyle

Fashion, dorm, and everything in between.

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Fashion, Beauty, Lifestyle
Why I Want Instagram To Remove My Likes
Fashion
Why I Want Instagram To Remove My Likes
Fashion

I went to Facebook Head Quarters and I walked out with the same doe-eyed perspective I once had when entering the world of digital content-creation.

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Fashion
Quiz: Which Fall Candle Suits You Best?
Beauty, Lifestyle
Quiz: Which Fall Candle Suits You Best?
Beauty, Lifestyle

Take the quiz to find your perfect match!

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Beauty, Lifestyle
Diversity In Marketing: How To Create A Meaningful Influencer Partnership
Beauty
Diversity In Marketing: How To Create A Meaningful Influencer Partnership
Beauty

I share with Forbes my insight on influencer-brand alliances.

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Beauty
National Coming Out Day Essay: The Moment I Came Out
Lifestyle
National Coming Out Day Essay: The Moment I Came Out
Lifestyle

How growing up in New York gave me the courage to come out to my best friend.

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Lifestyle
When To Splurge On A Designer Item
Fashion
When To Splurge On A Designer Item
Fashion

What, where, and when to buy.

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Fashion
What Does Self-Care Mean For Men?
Beauty, Lifestyle
What Does Self-Care Mean For Men?
Beauty, Lifestyle

Challenging the heteronormative marketing industry and gender binary.

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Beauty, Lifestyle
Where To Find Timeless Vintage Tees
Fashion
Where To Find Timeless Vintage Tees
Fashion

You can never go wrong with this closet staple.

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Fashion
The 5 Best Beauty Instagrams of the Week
Beauty
The 5 Best Beauty Instagrams of the Week
Beauty

The beauty looks I double-tapped on.

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Beauty
Model Zak Combell Shares Beauty Traditions and Tips
Beauty
Model Zak Combell Shares Beauty Traditions and Tips
Beauty

Skin, hair, and everything in between.

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Beauty
The Fragrances You Need For The Summer
Beauty
The Fragrances You Need For The Summer
Beauty

The sexy scents of the Summer.

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Beauty
Fitness Hacks When You Don't Have The Time
Lifestyle
Fitness Hacks When You Don't Have The Time
Lifestyle

You can do these at home or on-the-go.

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Lifestyle
4 Products That Are Always In My Sephora Shopping Cart
Beauty
4 Products That Are Always In My Sephora Shopping Cart
Beauty

And you need them too.

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Beauty
10 Morning Hacks To Start Your Day On a Positive Note
Lifestyle
10 Morning Hacks To Start Your Day On a Positive Note
Lifestyle

Tips and tricks to keep you on track.

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Lifestyle
SoulCycle Doesn't Need Rainbow Decor; It's Pride Month All Year Long
Lifestyle
SoulCycle Doesn't Need Rainbow Decor; It's Pride Month All Year Long
Lifestyle

Why I love SoulCycle and you should too.

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Lifestyle
You Can Support The LGBTQ+ Community By Eating Vegan Cupcakes
Food, Lifestyle
You Can Support The LGBTQ+ Community By Eating Vegan Cupcakes
Food, Lifestyle

Carbs for a cause.

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Food, Lifestyle
How Kendall Jenner Overcame Her Struggle With Acne
Beauty
How Kendall Jenner Overcame Her Struggle With Acne
Beauty

Supermodels are just like us too.

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Beauty
Photo Series: Styling Men's Jewelry
Fashion
Photo Series: Styling Men's Jewelry
Fashion

My new favorite brand.

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Fashion
I Share My Insights On Men's Beauty Products and Trends: New York Post
Beauty
I Share My Insights On Men's Beauty Products and Trends: New York Post
Beauty
Read More →
Beauty
7 Haircare Mistakes I Won't Make Again and Why
Beauty
7 Haircare Mistakes I Won't Make Again and Why
Beauty
Read More →
Beauty
Download My Curated Summer Playlist: Top 50 Tracks
Lifestyle
Download My Curated Summer Playlist: Top 50 Tracks
Lifestyle
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Lifestyle
Op-Ed: The Humanity, Legality, and Science Behind Gay Conversion Therapy
Lifestyle
Op-Ed: The Humanity, Legality, and Science Behind Gay Conversion Therapy
Lifestyle
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Lifestyle
Pumpkin Skull Halloween Makeup (YouTube Video)
Beauty, Videos
Pumpkin Skull Halloween Makeup (YouTube Video)
Beauty, Videos
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Beauty, Videos
I Did 20,000 Crunches In 30 Minutes And This Is What Happened...
Beauty, Lifestyle
I Did 20,000 Crunches In 30 Minutes And This Is What Happened...
Beauty, Lifestyle
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Beauty, Lifestyle
“[David Ruff is] a prominent influencer in the cosmetics and fashion space.”
— Forbes

Follow Me

a night out with @tods 🍸
this and that
an afternoon at my favorite spot in the city
@hermes spring-summer 2025 objects presentation
celebrating the opening of the new @louisvuitton flagship store on fifth avenue — a new cornerstone of retail, culture, and gastronomy.
holiday dinner last night with my @caudalieus family 🍷🇫🇷🍇
ANDY WARHOL 🎞️
october recap 🥀🪩💄
my first giorgio armani show 🥹🖤 what a beautiful show! the ss 25 collection was a reference to armani’s love of travel and adventure — he drew inspiration from his youth and favorite films. after the show, chaka khan performed (!!!!)
goodbye summer
you’re cute jeans
last night with @hermes celebrating the launch of the new barènia fragrance — thank you for having me love the notes of patchouli and the collier de chien design on the bottle 🧡
cleans up nice congratulations adam & danielle 👰🏻‍♀️🤍
rewind to paris fashion week, june 2024 — captured by @modehunter
highlights from #nyfw @jacquemus, @luar, @coach, @diotima.world, etc.
⭐️ @christiancowan loved the storytelling in the show, with each model dramatically walking in seductive, sensual, and striking looks. the details were everything. still thinking about the double-breasted suit with the metal rose—want it in e
ready, set, march! proud to walk with @voguemagazine, @cfda, and over 1,000 designers, models, retailers, factory workers, and editors for #fashionforourfuture. together, we’re raising our voices to champion democracy and encourage voter regist
party pants 🦓
in no particular order